GEM

Noise created this sophisticated music and sound design for the launch of Channel Nine’s new GEM channel. The brief was to create a sound that was luxurious and indulgent, aimed at a 35+ market and like the successful GO! theme before it, Noise used acclaimed vocalist Sharon Muscat on the track. ‘We got involved at a conceptual stage which allowed the audio to evolve reflect the brand’, said Bruce Heald Noise Creative Director. ‘The whole process was very collaborative. We worked up a musical palette for GEM using key descriptive words and from there, developed the brand’s musical personality’. The full length track can be heard on the music tab.