Huggies 'Playful'

Creative reinvention of a popular classic to reflect the Huggies brand values.

It’s always exciting and slightly daunting being asked to reinvent an iconic song, but when O&M asked Noise to create a new version of ‘It Must Be Love’ for Huggies, the process flowed seamlessly. The music and pictures work perfectly together to create a true strength of feeling in this spot.