Optus 'Gurus'

Indian-style musical adaptation of successful brand melody.

Noise created the original Optus brand track via M&C, which features melodically in all the Optus ads. For Optus Gurus, Noise created this musical adaptation of their original brand track using a sitar and Indian percussion to highlight the spot’s ‘guru’ theme. Noise’s work for Optus is a good example of the successful musical development of an organization’s audio branding.