Optus 'Movie Rewards'

Reinvention of successful Whalesong concept to reflect new brand direction.

For this series of Optus spots via M&C Saatchi featuring the Moose and the Ostrich, Noise musically reinvented the Optus Whalesong concept to reflect the new direction of the brand. In all the tracks, Noise wanted to create the feeling that the animals are playing the music (!) giving them a warm, playful, under-baked feel.