Simplicity Funerals

This Simplicity Funerals spot via Banjo highlights the advantages of a small, one-off, pre-payment vs ongoing funeral insurance premiums.

To help the pictures tackle this typically awkward topic, the music needed to inject charm and help frame the product in a positive, optimistic light.

Noise achieved this through the use of warm, acoustic, approachable sounds, creating an emotional tone that provided a feeling of opportunity.